Stop Spectating. Embrace the Unknown and Cook It!
The Antidote To The Armchair
There is a massive difference between watching a polished 4K video on how to roast a chicken and actually staring down a raw bird in your kitchen.
YouTube and AI are your oysters. They are also sedatives; they make you feel like you’ve accomplished something while you’re still sinking into the sofa.
Bravery Drops are not recipes or cooking classes. They keep you accountable to stop “watching” and “dreaming” and to start saying “I’m doing this!”
Bravery Drop #001 goes live April 1st, 2026 (details below).
*Only 50 spots for this first drop
Bravery Drop #001: Beat the “Ick”
Roast your first whole chicken (in the next 30 days) without touching it.
⏱ Total Active Time: About 20 minutes
Launch Date: April 1st 2026
If the idea of handling a raw bird is “gross”. Your not alone. A lot of capable home cooks avoid roasting a whole chicken for that very reason.
That’s why we’re going to show you how to conquer this without even touching the bird. We’re removing the “ick” so you can focus on the win.
This isn’t about cooking instruction. Yes, we provide the steps. But this is more about you getting past the hesitation to complete this mini-adventure in the next 30 days. It also happens to be the perfect stepping stone to roasting that intimidating holiday turkey.
Why Do This?
This is your chance to turn your nose up at hesitation, procrastination, and talking yourself out of trying something in the kitchen with an “ick” factor.
Here’s what to expect from this Bravery Drop.
- The No Touch Technique: We’re bypassing the “ick” factor entirely. No touching the raw bird.
- The Safety Net: We make sure you know exactly what you need, and exactly what to expect based.
- Accountability: We aren’t letting self-doubt brew. We’re here to make sure you finish in the next 30 days.
- Payoff: a whole roasted chicken that is tender on the inside, golden-brown on the outside, and not icky at all.
But there’s a bigger payoff waiting for you when you complete this Drop. Keep reading.
The Real Payoff: Strengthen Your Bravery Muscle
Bravery isn’t a “feeling”. It’s standing in the grocery store and making the decision to put that whole raw chicken in your cart. Yee-uck! We have the steps to get you past it, and everything you need to finish what you started with zero-ick.
You know what lasts longer than the satisfaction of roasting your first whole chicken? The “I actually did that” swagger. It stays with you long after the tender chicken is served.
It’s the look that I saw on repeat back when I was hitting college campuses, putting students’ bravery to the test in the kitchen.
You got this!
I’m Ready, Let’s Cook!
Solo Drop
FREE
✓ Download the brief
✓ Complete the challenge in 30 days
Bravery Drop #001
Beat The”Ick” – Intro Price $9
Roast your first whole chicken in the next 30 days without touching it.
✓ We’ve put the steps to the test
✓ We’ve built the safety nets
✓ Mapped out the “zero-ick” strategy
✓ We give you everything you need to make it happen
This Drop is limited to 50 people. Get a quick friendly reminder when the doors open.
No Regrets Guarantee
If you join this Bravery Drop and don’t feel a genuine “I actually did that” when you pull the pan out of the oven, email me. I’ll send your money back.
Brent Garell is a cookbook author who has demonstrated how to be brave in the kitchen on college campuses, local television, and on a Food Network stage.
Questions? Email hello@shouldicookit.com
Should I Cook It? 